Fieldstone Kennels Brand design
I have been working with Fieldstone Kennels for almost 2 years now and with some new ventures being added to their business, I had the opportunity to design their rebranding!
With that being said, I wanted to share with you the process and features included in their branding package:
Brand Story
We had a discussion of what kind of personality they want to establish for their business, along with the backstory of how they started their business and combined to two to create their story!
Color Palette
We went over likes and dislikes for colors to include in their brand and considered what colors are trending, coming to the conclusion that earthtones are the way to go!
Brand Logos
One of the most important steps: logos! It can be a quick or lengthy process, but I do not stop designing until we agree upon the perfect logos to best represent their brand story and personality. The branding package they chose includes a primary logo, secondary logo and logo mark:
Typography
Once we had the logos completed, we moved onto their typography, ensuring that it matches the vibe of their brand but is also legible for both print and web! This includes a Primary, Secondary and Complimentary font.
Brand Tagline
Taking all of what we just designed, it was time to create their tagline to establish their brand identity! What do you think?
Brand Visuals/Assets
I am always excited for this part in designing branding for a client (I mean I'm always excited when designing, but visuals especially)! They wanted adventurous and outdoorsy without the cartoonish feel; this is what I came up with for them:
Mockups
Lastly, I provided them with their mockups for clothing, accessories and marketing so they have an actual visual of what each logo looks like. This step cannot be skipped for my client's sake!
Next on the agenda is redesigning their website and if you want to stay updated on this project or view other projects going on, give the Facebook Page a follow and join me in my designing journey!
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